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Meaningful and creative content and campaigns created collaboratively with our extensive roster of like-minded creators, influencers and social celebs.

Story

We're a creative powerhouse at our very core. Our essence is rooted in collaboration, where we join forces with an extensive roster of like-minded influencers, creators, and social celebrities. Together, we craft content and campaigns that not only stand out but also carry a depth of meaning and creativity that resonates with our audiences. Our commitment to this collaborative process results in compelling and thoughtful content that elevates brands and leaves a lasting impact in the hearts and minds of our viewers.

Talent

With such a large and dynamic pool of creative professionals, we have the ability to tailor our work to fit the specific needs and aspirations of our brand partners. Our Talent are the creative heartbeat of our agency, elevating brands and crafting content that leaves a lasting impression.

Creative

Collaborating with brands, we weave their unique stories into compelling and imaginative creative work. We infuse brands with a distinctive and resonant voice that captivates audiences and sparks connections that endure.

Services

Influencer Marketing
Build Brand Awareness
Research and Insights
Creativity and Innovation
Social Media and Content Development
Social and Creative Strategy
Production

Beliefs

Creativity
Collaboration
Diversity
Authenticity
Quality
Innovation
Connection
Transparency
Engagement
Sustainability

Clients

L'Oréal
Amazon
Optus
Revlon
ModelCo
TikTok
Spotify
Red Bull
Google
Sephora
Netflix
Paramount
Swisse

Profile

Clare Winterbourn

Founder & Director

Clare Winterbourn, our visionary founder, has left an indelible mark on the entertainment industry. With a keen eye for identifying and nurturing talent, she has played a pivotal role in shaping the careers of countless social media talents and social celebs. Born Bred stands as a testament to her dedication and passion for discovering and promoting exceptional individuals, making her a true trailblazer in the world of talent representation.

Management Team

Clare Winterbourn
Founder
Stephanie Scicchitano
General Manager
Michele Edmonds
CFO
Nikki Fountoglou
Talent Manager
Daniel Drijovski
Talent Manager
Ash Jackson
Talent Manager & Head of First Nations Development
Campbell Robertson
Talent Manager
Lucinda Boden
Talent Manager
Tayla Tacca
Campaign Executive
Janaya Hacinas
Social Media & Talent Coordinator
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