Born Bred Talent is the leading specialist in Australia and New Zealand when it comes to activating campaigns with content creators and leveraging TikTok as part of your social media strategy. We’ve been launching brands onto the platform with long term TikTok strategies and facilitating partnerships with our roster of TikTok talent for over a year now, so we know how to reach consumers and be visible on the platform.
What is TikTok?
TikTok, also known as Douyin in China, is the fastest growing social media app in the world with over 800 million active users globally and over 1.5 billion downloads to date! TikTok enables content creators to share short videos of 15 to 60 seconds with content primarily focused on stunts, challenges, dance routines, and skits.
TikTok for brands
For brands, TikTok is an opportunity to reach a highly engaged audience, cut through the noise, and serve content that is stackable, clever, surprising, and truly fun to watch. If Gen Z is one of your core audience segments, then look no further than TikTok, as 13-17 year olds make up 33% of Australia’s TikTok users.
When it comes to TikTok, we know how to put your brand in the spotlight. We offer:
– Campaign strategy and implementation
– Launch your brand on TikTok
– Ongoing content production
– Influencer marketing and partnerships
– In-market support
– Workshops and seminars to get your team across TikTok
To provide a holistic TikTok offering, we represent over 50 TikTok influencers across Australia and New Zealand that are ready to activate your next campaign. From beauty, fashion, and dance to lifestyle, comedy, sport, and family, we work across every vertical.