WHO ARE WE
Ready to rethink your social media and creative strategy but not sure where to start? We’re here to help! If you’re wanting to make an impact in the digital space, you’ve come to the right place (we also can create poems!).
Originally launched as an independent talent representation agency, client demand prompted us to evolve into a fully integrated creative agency
Enter: Born Bred Creative.
Today, not only do we represent the most sought-after content creators in Australia and New Zealand through Born Bred Talent, we also offer a 360° service menu. In other words? We can develop and implement an effective creative strategy for your brand in the digital space and beyond!
WHAT WE DO
We offer a complete, top-to-bottom service for your social campaigns. With a star-studded talent pool at our fingertips via Born Bred Talent, a combined 30 years’ worth of experience between our team, and direct and unrivalled industry connections to the world’s biggest social media platforms – including TikTok and Instagram – we’re primed to take your brand to dizzying new heights.
For a campaign to be successful, it’s imperative for brands to be matched with not only the perfect creators, but also the perfect strategy. Our services are tailored to the individual needs of each one of our clients, and we can offer as much – or as little – support as you need.
After a completely hands-off approach? We’ll take the wheel. Want to be involved and work collaboratively with our team? We’ll lead the way.
Servicing all industries, our Australian and New Zealand client base includes some of the world’s most recognisable brands in tech, food and beverages, fashion, beauty, transport, education, music, the NFP space and more. And because we work across both Australia and New Zealand, we’re able to leverage our network to help Australian-based brands launch into New Zealand, and vice-versa.
We understand that each brand has a unique story to tell so we don’t take a ‘cookie cutter’ approach to influencer marketing. Our team dissects each brief using our extensive market knowledge to provide talent suggestions matching the needs of each individual campaign. Our crew is constantly seeking out the hottest up-and-coming talent, staying on top of social media trends and consuming viral content, which means our offering is second-to-none.
Build Brand Awareness
Brand success starts with strong brand awareness and in the ever-changing digital landscape, you need to stay top of mind amongst your audience. We get your brand in front of those who need to see it, via the influencers and content creators they trust.
Research & Insights
Not sure why your current strategy is flopping or want to know what you can do better? Going to market with a new brand for the first time? No matter your needs, we’ve got you. We hold the knowledge, experience, and state-of-the-art tools to take a deep dive into your brand and provide you with the insights that will get you on the one-way road to ROI.
Creativity & Innovation
With some of the world’s best creatives in our fold, we’ve developed a formidable reputation for out-of-the-box thinking and game-changing innovation when it comes to social media and influencer marketing. We’re masters of multi-channel creative solutions for brands, and we’re known for creating unforgettable campaigns that spark conversation and get your brand seen.
Social Media & Content Development
We’re your sidekick for all things social media and content development. From day-to-day community management to content development that is high-quality, engaging and on brand, we have a 360° service offering which can be tailored to your needs. We also deliver strategic counsel to help you build greater brand awareness and drive results through social media and influencer marketing.
Strategy & Planning
Whether you want to make a supercharged bang, or develop a long-term strategy geared for success, we’re here to help you every step of the way. We specialise in developing tailored social media and influencer strategies across all platforms including TikTok, Instagram and YouTube.
WHAT OUR CLIENTS SAY
Matthew Lozzi | Head of Marketing | Superdry
"Born Bred Talent was instrumental to Superdry’s successful launch into the New Zealand market. Clare and her team worked closely with both brand and PR teams to meet and exceed campaign objectives. Clare’s hands on approach allowed the brand to establish relationships with key individuals beyond the initial launch. The brand was thrilled with the results and will be working with BBT again in the future."
Adam Lester | Marketing Manager | Rugby AU
"The Born Bred Talent team were instrumental in helping us increase awareness of the Sydney 7s within our core target audience both in the build-up to and during the event, which ultimately played a part in us achieving our target of a sell-out on the final day."
Blair James | Founder | Bondi Sands
"As a socially and digitally driven brand, the Influencers and agencies we align with are extremely important to the continued growth of our brand. Born Bred Talent understand how important this relationship is to our business and have become vital to the management our influencer campaigns"
Jim Louderback | GM | VidCon
"Clare has amazing insight into the world of creators, celebrities and the emerging world of community-driven media. She’s been essential in helping us to build VidCon in Australia – we couldn’t have done it without her!"
Esther Wilson | Marketing Manager | Camilla
"Born Bred Talent have built a reputation for managing commercially minded yet creative people. They were quick to establish themselves as a go-to for Tik Tok in Australia, both educating marketers on the platform itself, and representing an impressive line-up. When Clare Winterbourn reached out we felt comfortable exploring Tik Tok under guidance, knowing she’d deliver that exciting content that happens only when loved brands and loved creators connect."
LET’S HAVE A
Suite 2112, The Hub Level 3, 223 Liverpool Street, Darlinghurst, NSW 2010
332 Montague Rd, West End, QLD 4101