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TikTok X The Iconic


The Iconic approached Born Bred Talent with a desire to be active and visible on TikTok to reach a younger audience and create and share engaging content, but they didn’t have the internal expertise or resources to know how and where to start. Born Bred Talent developed a strategy to launch the brand onto TikTok over an 8-week period, with content from Australian fashion and lifestyle TikTok creators staggered throughout the campaign period.

The 8-week campaign was split into different themes each week to engage the audience and keep content fresh and exciting. The campaign grew The Iconic’s TikTok followers from 0 to 31,000 and content about the brand reached 26 million viewers. There were also 27 pieces of user-generated content created off the back of influencer content that amplified the brand message further.

26M Total Reach

31K New Followers

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