TikTok X Piping Hot
A LOOK INTO WHAT WE DID.
Australian surf and street-wear brand Piping Hot came to Born Bred Talent with a desire to have a presence on TikTok and reconnect with a youth audience. To amplify their sustainability message further, Born Bred Talent created the campaign strategy to roll out over a 4-week period and hand-selected influencers that aligned with the values and ethos of the brand to create content.
8 influencers participated in the campaign, with content reaching a combined audience of 804,900 and the brand’s owned TikTok account accruing 14,000 new followers. The influencer content from Born Bred Talent creators received over 158,000 likes, comments and shares throughout the campaign period.