TikTok x Take Yourself Home
A LOOK INTO WHAT WE DID
With Australia headed into a lengthy lockdown due to the current COVID-19 pandemic, Born Bred Talent wanted to launch an initiative to raise awareness and encourage people to stay at home, to help limit the spread of the virus. As Tik Tok downloads were at an all time high with everyone being home, we wanted to utilise our creators to influence the younger generations of Australia to act responsibly in such a crucial time for our country.
Creators were asked to show all the different activities they were getting up to in isolation, and to spread the #takeyourselfhome hashtag, encouraging their audience to stay home.