Our Work

Boost Juice Summer Campaign

 

The Brief:
With Summer just around the corner, BBT was tasked with reminding the youth market in Australia that Boost is the best way to enjoy the deliciousness that comes from getting real fruit and veg on the go.

 

The Solution:
BBT teamed up with Boost Juice to engage fun-loving, youth influencers to create fun, summery and bright awareness content for their followers.

  • Potential Campaign Reach: 620,000
  • Cost Per Engagement: $0.12
  • Overall Campaign Engagement Rate: 9.5%

Warner Music- Ed Sheehan- Happier

 

The Brief:

Warner Music Australia teamed up with Born Bred Talent to engage Australia’s most influential ‘Musers’ to create awareness and drive user generated content sampling Ed Sheeran’s latest single ‘Happier’. Influencers were tasked to use the hashtag #HappierWithEd and encourage their followers to do the same.

 

The Solution:
Talent were engaged to create their own unique Musical.ly videos featuring the song ‘Happier’. The campaign featured Jacko Brazier, Petra Kero, Ashleigh Maree Ross Nory Gretz, Caitlin Cummins, The Rybka Twins and Mariam Star.

 

The Results:
  • 21 million views
  • Average engagement rate 16%
  • CPE: $0.005
  • CPM: $0.14
  • CPV: $0.0001

Raww Cosmetics

 

The Brief:
Raww Cosmetics wanted to demonstrate how Raww looks on your face while building brand awareness around its exciting new, Australian-made brand that is infused with superfoods for gorgeous, healthy skin. They wanted Aussies to become familiar with the brand, what it’s all about (superfoods!), what the product looks like and how it looks on your skin.

 

The Solution:

BBT enlisted some of Australia’s leading beauty and health influencers to drive brand awareness and create engaging content.

 

The Results: 

  • Potential Campaign Reach: 1,412,000

Clean Bandit Australian Tour

 

The Brief
Warner Music Australia approached BBT with the key objective to create hype and increase ticket sales for Clean Bandit’s Australian tour.

 

The Solution

Our team developed a competition mechanism that was driven by Ashleigh Maree Ross, to create awareness around Clean Bandit’s tour. When the competition had closed we followed closely with content directly pushing to ticket sales for any of Ashleigh’s followers who missed out on winning the competition.

 

The Results

  • Potential Campaign Reach: 496K
  • Overall Engagement Rate: 4.07%
  • Artist Social Engagement Increase: 17%