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TikTok X Fanta

A LOOK INTO WHAT WE DID.

Born Bred Talent developed a campaign concept and mobilised TikTok talent for Fanta to promote and celebrate Halloween. The #CauldronChallenge was launched by Fanta and 10 influencers were engaged to create their own cauldron-themed content in the lead up to Halloween.

Within two weeks, the content was viewed 56.2 million times, the brand’s TikTok account gained 6,500 new TikTok followers and there were over 2,300 pieces of user-generated content.

56.2M Total Reach

10 Influencers

6.5K New Followers

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